In the early days, they were a symbol of the MTV generation's rejection of what parents and Dire Straits might have called "good, pure music." Then, the very cable networks that made them popular switched over to reality television, turning music videos, But when You Tube exploded, music videos made a surprising comeback!Today, videos for major hits can rack up more than a billion views, and pop stars' official VEVO accounts have some of the largest subscription numbers on You Tube.With so many music videos appearing each week, we thought it was time to call attention to the best of the best, a list we'll update regularly throughout the year.Director: Marc Klasfeld Release date: July 13 Why it's great: This video would be hilarious for its bald cynicism and over-the-top reinforcement of the American redneck stereotypes Kid Rock has exploited for immense profit were it not for earlier rumors that Kid Rock would actually run for Senate, and what the fact that everyone had to take him seriously says about contemporary politics. That much fame and wealth that young is bound to make people do crazy things, like pretend to be Batman in a big-budget music video.
The creator of You Tube's (former) most-viewed video ever dropped two new ones, and they're both doozies (the other is "I Luv It").Displaying his signature self-awareness and absurdly high-energy dance moves, PSY adheres closely to the rapid-fire collage aesthetic of "Gagnam Style." And, of course, the song is catchy as hell, with an ironic blend of Korean and English that eventually references a certain 2 Live Crew song in yet another wink at the audience.all have striking visuals, with high-contrast primary colors portraying a surrealist world obsessed with youth, beauty, and feeling good.In "Pills," a reverse, stop-motion effect creates a sense of unease, as putting you in a state of uncertain reality.