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I’ve been having difficulty estimating how much work will be involved in new projects, and how much to tell the client they should expect to pay. I can check for similar projects in Studio Manager, look at the time-sheets and base it on that.I feel a huge pressure to underestimate - almost as though to be realistic about time requirements is somehow shameful. For those working in organizations and dreaming about running your own shop, or freelancing on the side, maybe not a bad idea to keep track of your time spent on projects as well.A discussion about how people deal with the pressures of estimating would be very useful. The time multiplied by hourly rate is self explanatory. That way you’ll be better prepared providing your estimates.We thought we might put it in two different perspectives — small agency vs. The topic probably makes for a good discussion as opinions on estimating and pricing seem to be all over the map. Mine is based on the amount of time I assume we will spend on a project and multiply that by our studio’s hourly rate. The cost for expenses includes inkjets, spray mount, paper, boards and all that kind of stuff (yes, they do add up). in case I underestimate the amount of time we will spend, it saves my ass, in case I spend less time than anticipated, it’s extra profit. How do I know how much time I should plan to spend? I don’t really care how big or small clients are for my estimates.All I care about is the amount of time and expenses I think we will occur.
I can also recommend a publication I subscribe to: Creative Business.
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